I've spent 8 years behind the camera working with fitness and wellness brands. Not because it's a good niche, but because I genuinely believe everyone should find their own path to a healthier life. I've trained muay thai, done CrossFit, and I ran the Hong Kong Half Marathon last January. I go to the gym regularly to stay strong, stay healthy, and make sure I can keep showing up to do the work I love.

I believe to do my best work in this industry, I have to live it. When I walk into a studio, gym, or wellness space, I'm not just seeing camera angles. I understand what makes people come back, what builds a community, and what makes a brand feel authentic. That's something you can't fake, and it shows in the work.

After working with over 20 brands, I started to see the same problem everywhere. Studios with incredible coaches and loyal members, but barely anyone new finding them online. Great businesses relying entirely on word of mouth and hoping for the best. That's why I built SOTANGY. I combine targeted Meta advertising with premium content production to help fitness and wellness brands in Hong Kong get seen by the right people and fill their spaces.

What I Believe

Your content should work as hard as you do. Great visuals mean nothing if they're not driving results.

Advertising should feel authentic, not salesy. Fitness and wellness is personal. Your marketing should feel like it.

Results matter more than deliverables. I'd rather show you 50 new bookings than 50 pretty photos.

I work with a small number of studios and wellness brands at a time so I can give each one real attention. If you want more clients walking through your door, let's talk.